Own Your Flow. Honor Your Cycle.
Empowering menstrual wellness through bold education and inclusive products.
Welcome to Hormonal AF!
Meet Hormonal AF
Your cycle has a story. Weāre just here to help you read it.
Hormonal AF is a bold, inclusive wellness brand on a mission to destigmatize menstruation, celebrate hormonal health, and empower every person with a uterus to reconnect with their body. We offer education, seed-based products, and cycle-supportive toolsāwith zero shame and lots of love.
At the heart of it all? Uri the Uterusāour unisex, cartoon cycle guide here to make learning about your period fun, digestible, and interactive! Uri shows up in every phase to help you understand your hormones, honor your body, and laugh along the way.
Seed Cycling 101
Ever heard of feeding your hormones? Seed cycling is a natural method that uses specific seeds (flax, pumpkin, sunflower, sesame) to support hormonal balance throughout your menstrual cycle. Research shows that seed cycling helps people struggling with hormonal imbalances such as PCOS, PMDD and others! My favorite part about seed cycling is the fact that it is a proven, all natural approach to problems so many people deal with. Our seed supplement will launch at the end of July but our purpose is to empower people to do this at home! Our product will be for the people on the go- like me! Further on the site is a guide to seed cycling <3
Know Your Flow
From menstruation to ovulation and everything in betweenāUriās got you covered. We break down the four phases of your cycle in a way that finally clicks. Learn how your hormones impact energy, cravings, productivity, emotionsāand how to care for yourself through each shift.
Join the Movement
Weāre more than a brandāweāre a cycle-shifting community. Join us for local pop-ups, education-based social media content, and online convos that celebrate body literacy and dismantle menstrual shame.
Because youāre not ātoo muchāāyouāre just hormonal AF.
Empower YOUR Cycle
We donāt believe in gatekeeping wellness. Our products are designed to be accessible, educational, and rooted in ancestral wisdomāwithout the shame, scams, or predatory subscription services,
Seed Cycling Kits
š± Natural nut and seed blends, curated to match your cycle phases. Use them as daily support or for when you're on-the-go! Our guide will empower you to do this at home, with local products from your health food stores, using ours when your in a bind for time or when you want to share with others!
Empowering Merch
š From our āBoundaries Are Hotā tee to our cheeky āHormonal Hottieā shirts, our gear is designed to help you wear your truthāand start real conversations.
Uri the Uterus
š§” Uri isnāt just adorableāTheyāre here to teach, empower, and guide you through the ups, downs, and in-betweens of your menstrual cycle. Each version of Uri represents a different phase, from the cozy, rest-loving Menstrual Uri to the confident, magnetic Ovulation Uri. Fun, functional, and super cute, Uri breaks down science-backed cycle knowledge in a way thatās inclusive, digestable, and totally judgment-free. Whether you're bleeding, ovulating, or somewhere in betweenāUriās here to remind you that your body is not too much, it's magical AF.
Because understanding your hormones shouldnāt be boring, shame-filled, or confusingāit should feel like finally coming home to your body.
Empower YOUR Cycle
We donāt believe in gatekeeping wellness. Our products are designed to be accessible, educational, and rooted in ancestral wisdomāwithout the shame, scams, or predatory subscription services.
Seed Cycling Kits
š± Natural nut and seed blends, curated to match your cycle phases. Use them as daily support or for when you're on-the-go! Our guide will empower you to do this at home, with local products from your health food stores, using ours when your in a bind for time or when you want to share with others!
Empowering Merch
š From our āBoundaries Are Hotā tee to our cheeky āHormonal Hottieā shirts, our gear is designed to help you wear your truthāand start real conversations.
Uri the Uterus- Our Beloved Mascot
š§” Uri isnāt just adorableāTheyāre here to teach, empower, and guide you through the ups, downs, and in-betweens of your menstrual cycle. Each version of Uri represents a different phase, from the cozy, rest-loving Menstrual Uri to the confident, magnetic Ovulation Uri. Fun, functional, and super cute, Uri breaks down science-backed cycle knowledge in a way thatās inclusive, digestible, and totally judgment-free. Whether you're bleeding, ovulating, or somewhere in betweenāUriās here to remind you that your body is not too much, it's magical AF.
Because understanding your hormones shouldnāt be boring, shame-filled, or confusingāit should feel like finally coming home to your body.
NUTS ABOUT YOU!
Say hello to our signature Hormonal AF Nut & Seed Blendāa cycle-supportive snack designed to help you reconnect with your hormones, your body, and your rhythm. Grounded in the practice of seed cycling, this mix is your on-the-go support system for more balanced periods, energy, mood, and skin.
Just the Good Stuff
No fillers, no fluffājust four powerful seeds:
ā¢ Flax + Pumpkin (Follicular Phase | Days 1ā14)
ā¢ Sunflower + Sesame (Luteal Phase | Days 15ā28)
Thatās it. Pure, simple, and intentionally paired to nourish your hormones naturally.
DIY or Grab-and-Go
At Hormonal AF, weāre here to educate first. We want you to feel confident going home and making your own mixābecause period care shouldnāt be expensive or exclusive.
Thatās why we offer free guides and resources so you can seed cycle yourself, your way. Guides and nut blends will release July 31st, so mark your calendars!
But for the days youāre running between work, class, or healing the worldāweāve got you.
Our pre-portioned blends are here when life gets busy, but your body still deserves love.
Why Seed Cycling Works
Your hormones shift all month longāso your support should too! Seed cycling is a gentle, food-based practice designed to nourish your body through those natural changes by using specific seeds that support estrogen and progesterone balance at just the right time.
āØ Flax seeds are first up! They contain phytoestrogensāadaptogenic plant compounds that help bring estrogen into balance whether itās running high or low (how cool is that?). Plus, theyāre packed with lignans (a type of phytoestrogen with powerful antioxidant and anti-inflammatory properties) and Omega-3s, which help your liver clear excess estrogen.
š± Pumpkin seeds join the party early in your cycle too. They're full of magnesium to ease cramps and uplift your mood, and zinc to gently prep your body for healthy progesterone production later on.
šø Sesame seeds step in mid-cycle and are tiny but mighty. Like flax, they contain lignansābut these help support progesterone
levels, whether theyāre high or low. They also bring in zinc and calcium to
soothe PMS symptoms and keep hormone production steady.
š» And finally, sunflower seeds! These beauties are rich in selenium, which supports brain health, memory, and thyroid
function, while also helping your body detox excess estrogen. Theyāre also high
in vitamin E, a key nutrient for progesterone support and reducing
inflammation.
No extremes. No hormones. Just food doing what itās always done: support healing.
Know Your Flow, Change Your Life
Cycle Literacy is Self-Love
Learning your cycle can transform how you move through life.
It can guide your decision-making, help you assess risk, and give your brain
clarity about whatās happening in your body.
Understanding my hormones answered so many of my āwhysā:
Why am I crying?
Why am I so tired?
Why do I hurt?
Why did I feel on top of the world last week, and now I just want to crawl
under the covers?
Finding real, scientific answers to those questions gave me a kind of self-confidence that no one can take away. It helped me understand my body, support my bodyāand most importantly, LOVE my body.
The Phases
1. Menstrual Phase (Days 1ā5)
Your period. Hormones are at their lowest. Your body is shedding the uterine liningārest, nourish, and go inward.
2. Follicular Phase (Days 6ā13)
Estrogen rises. Your energy picks up. Itās a great time for creativity, planning, and feeling refreshed.
3. Ovulation Phase (Day 14-ish)
Peak estrogen. Youāre most fertile and magnetic. Mood, energy, and libido are all high. Perfect for connection and bold moves.
4. Luteal Phase (Days 15ā28 ish)
Progesterone rises. Time to slow down, nest, and focus inward. PMS may show upāsupport with grounding foods and self-care.
The Hormonal AF Life
šØ Creative Expression
Your cycle is your muse.
From journaling and dancing to designing tees and TikToks, each phase of your cycle offers unique creative energy. We believe in honoring that energyānot pushing through it. Uri says: if it doesnāt come out in words, let it come out in color, movement, or glitter glue
šæ Rituals for Reconnection
Reclaim sacred space. Daily.
Whether itās sipping your cycle tea (raspberry leaf is my favorite), taking a morning 'Hottie Walk' to jump start your circadian rhythm, or just taking 3 deep breaths before bedāritual is how we come home to ourselves. Weāre here to help you build gentle, hormone-friendly habits that feel like a hug from your highest self.
š„ Fuel Your Flow
What you eat can support your hormonesāwhen you eat it matters, too. Your cycle has different phases, and each one has unique nutritional needs. Light, fresh foods support rising estrogen early on, while warm, grounding meals help boost progesterone later. Iron-rich and anti-inflammatory foods are key during your period to replenish and restore. Eating in sync with your cycle isnāt about rulesāitās about listening,
honoring, and nourishing your body with love.
š¤ Relationship Alignment
Love + hormones = real talk.
Your cycle doesnāt just affect youāit shifts how you communicate, connect, and set boundaries. Weāll help you explore ways to advocate for yourself, deepen intimacy, and support your emotional needs (with less people-pleasing and more power).
Behind the Seams
The Most Special of Shoutouts:
Hormonal AF wouldnāt be what it is without my teamāmy chosen
family.
To Alisa, Kennedy, Jewel, Piper, Baylee, Kelsee, and Sophiaāthank
you from the bottom of my heart. Youāve spent countless hours with me talking
through concepts, helping me shape wild ideas into real things. Youāve prayed
for me, taught me how to use programs like Inkscape (even when I was about to
throw my laptop), captured behind-the-scenes moments, helped my messy butt
clean up, and reminded me to keep going when things felt overwhelming.
Youāve poured your energy, your patience, and your hearts
into this project with meāand I couldnāt have built this without you.
Iām so proud to share this work with the world, but even
more proud that I get to do it alongside each of you. I love you endlessly.
š§”, Katie
MEET THE FOUNDER & CEO
Katie Rittman
Hi new besties! š§”
Iām Katieāthe heart and hands behind Hormonal AF! Youāre
probably wondering how I found myself creating a brand all about hormones, cycles, and loving our bodies a little louder.
Well, hereās the thing: Iām a nursing student in the honors program with an immense love for helping people. Caring for others has always been my purposeābut caring for myself took time. Like many of us, I grew up thinking
periods were something to hide or power through. But once I started learning about the menstrual cycleāreally learning the science behind itāeverything shifted.
Understanding my hormones helped me answer all those
overwhelming "whys":
Why am I crying? Why do I feel amazing one week and
exhausted the next? Finding answers gave me confidence I didnāt even know I was missingāand I knew I wasnāt alone in that.
Hormonal AF was born from my passion for education, seed
cycling, and empowering everyone with a uterus to reconnect with their body in
a loving, science-backed, and slightly sassy way. This brand is about honoring your cycle, nourishing your hormones, and knowing that your body isnāt brokenāitās brilliant.
Letās change the narrative togetherāone seed, shirt, and cycle at a time. š§”
Photo by Piper Wood | @piepurztingz
What Our Future Holds
May 31st: Our first in-person merch drop at Jeff Skigh's A Pretty Smooth Album release party! It will take place at The Genessee County Compassion Club from 8pm-11pm and will feature free stickers, pins, and shirts for purchase!
June 11th: Our first preorder of a limited drop 'Boundaries Are Hot' and 'Hormonal Hottie' shirts and some secret of one-of-a-kind merch!
August-September 2025: Our signature seed cycling supplement launches! We can't wait to help you balance your hormones, reconnect with your cycle, and feel more supported through every phase. This is just the beginningāand your body is so worth honoring!
August 2025: We are launching The Cycle Library: a free, easy-to-read guide to help you understand these topics:
Seed cycling 101
Hormones 101 (estrogen, progesterone, and more!)
The phases of the uterine and ovarian cycle
Cycle syncing 101
and MORE!
Frequently Asked Questions
š What is seed cycling, and how does it work?
Seed cycling is a natural way to support hormone balance using food as medicine. By rotating specific seeds during different phases of your menstrual cycle (like flax and pumpkin during the follicular phase, and sesame and sunflower during the luteal phase), you can nourish your body with the nutrients it needs to thrive. Itās easy, gentle, and totally cycle-supportive. We make it simple with our blendsāgrab, go, glow.
š Is Hormonal AF only for women?
Nope! Hormonal AF is for anyone with a uterus or a hormonal cycleāregardless of gender identity. Our mission is to empower, educate, and support everyone navigating the waves of hormonal health. Whether youāre cis, trans, nonbinary, or questioning, you belong here. Period.
š©ø What if my period is irregular?
Thatās totally okay! Seed cycling and cycle awareness are still helpful tools for irregular cycles. We meet your body exactly where itās atāno judgment, no pressure. You can follow the moon or just start tracking your own rhythm. Our products and resources are here to support you through the chaos and help bring balance back.
š¦ Do you offer subscriptions?
Coming soon! Weāre working on making your flow even more effortless with monthly subscription optionsāso you never run out of what you need to support your cycle. We are currently focusing on a way to manage a non-predatory subscription! If you have any ideas, please reach out. We love feedback! In the meantime, follow us for updates and grab our blends when they release July 31st, 2025!
š Where can I buy your products?
Coming soon! You'll be able to shop directly through our website or catch us in person at select pop-ups and community events. Be sure to follow us on Instagram and TikTok to see where weāll be next. Ohāand merch is dropping soon too. Youāre not gonna want to miss it.
š§” Who is Uri the Uterus?
Uri is our bold, unbothered, and lovable mascotāhere to destigmatize periods and empower anyone with a uterus. Uri helps us talk openly about hormonal health, seed cycling, and cycle syncing in a way thatās fun, inclusive, and real. Youāll see Uri pop up across our products, comics, and contentāreminding you to honor your flow, embrace your power, and never feel shame about your cycle again.
Be one of our Hormonal AF Besties š§”
Ā© Hormonal AF - All Rights Reserved. Cultivating holistic health through natural and sustainable practices for a balanced and harmonious life.
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