Welcome to Hormonal AF!

Meet Hormonal AF

Your cycle has a story. We’re just here to help you read it.

Hormonal AF is a bold, inclusive wellness brand on a mission to destigmatize menstruation, celebrate hormonal health, and empower every person with a uterus to reconnect with their body. We offer education, seed-based products, and cycle-supportive tools—with zero shame and lots of love.

At the heart of it all? Uri the Uterus—our unisex, cartoon cycle guide here to make learning about your period fun, digestible, and interactive! Uri shows up in every phase to help you understand your hormones, honor your body, and laugh along the way.

Seed Cycling 101

Ever heard of feeding your hormones? Seed cycling is a natural method that uses specific seeds (flax, pumpkin, sunflower, sesame) to support hormonal balance throughout your menstrual cycle. Research shows that seed cycling helps people struggling with hormonal imbalances such as PCOS, PMDD and others! My favorite part about seed cycling is the fact that it is a proven, all natural approach to problems so many people deal with. Our seed supplement will launch at the end of July but our purpose is to empower people to do this at home! Our product will be for the people on the go- like me! Further on the site is a guide to seed cycling <3

Know Your Flow

From menstruation to ovulation and everything in between—Uri’s got you covered. We break down the four phases of your cycle in a way that finally clicks. Learn how your hormones impact energy, cravings, productivity, emotions—and how to care for yourself through each shift.

Join the Movement

We’re more than a brand—we’re a cycle-shifting community. Join us for local pop-ups, education-based social media content, and online convos that celebrate body literacy and dismantle menstrual shame.

Because you’re not “too much”—you’re just hormonal AF.

Empower YOUR Cycle

We don’t believe in gatekeeping wellness. Our products are designed to be accessible, educational, and rooted in ancestral wisdom—without the shame, scams, or predatory subscription services,

Seed Cycling Kits

🌱 Natural nut and seed blends, curated to match your cycle phases. Use them as daily support or for when you're on-the-go! Our guide will empower you to do this at home, with local products from your health food stores, using ours when your in a bind for time or when you want to share with others!

Empowering Merch

👕 From our “Boundaries Are Hot” tee to our cheeky “Hormonal Hottie” shirts, our gear is designed to help you wear your truth—and start real conversations.

Uri the Uterus

🧡 Uri isn’t just adorable—They’re here to teach, empower, and guide you through the ups, downs, and in-betweens of your menstrual cycle. Each version of Uri represents a different phase, from the cozy, rest-loving Menstrual Uri to the confident, magnetic Ovulation Uri. Fun, functional, and super cute, Uri breaks down science-backed cycle knowledge in a way that’s inclusive, digestable, and totally judgment-free. Whether you're bleeding, ovulating, or somewhere in between—Uri’s here to remind you that your body is not too much, it's magical AF.

Because understanding your hormones shouldn’t be boring, shame-filled, or confusing—it should feel like finally coming home to your body.

Empower YOUR Cycle

We don’t believe in gatekeeping wellness. Our products are designed to be accessible, educational, and rooted in ancestral wisdom—without the shame, scams, or predatory subscription services.

Seed Cycling Kits

Empowering Merch

👕 From our “Boundaries Are Hot” tee to our cheeky “Hormonal Hottie” shirts, our gear is designed to help you wear your truth—and start real conversations.

Uri the Uterus- Our Beloved Mascot

🧡 Uri isn’t just adorable—They’re here to teach, empower, and guide you through the ups, downs, and in-betweens of your menstrual cycle. Each version of Uri represents a different phase, from the cozy, rest-loving Menstrual Uri to the confident, magnetic Ovulation Uri. Fun, functional, and super cute, Uri breaks down science-backed cycle knowledge in a way that’s inclusive, digestible, and totally judgment-free. Whether you're bleeding, ovulating, or somewhere in between—Uri’s here to remind you that your body is not too much, it's magical AF.

Because understanding your hormones shouldn’t be boring, shame-filled, or confusing—it should feel like finally coming home to your body.

NUTS ABOUT YOU!

Say hello to our signature Hormonal AF Nut & Seed Blend—a cycle-supportive snack designed to help you reconnect with your hormones, your body, and your rhythm. Grounded in the practice of seed cycling, this mix is your on-the-go support system for more balanced periods, energy, mood, and skin.

Just the Good Stuff

No fillers, no fluff—just four powerful seeds:
• Flax + Pumpkin (Follicular Phase | Days 1–14)
• Sunflower + Sesame (Luteal Phase | Days 15–28)
That’s it. Pure, simple, and intentionally paired to nourish your hormones naturally.

DIY or Grab-and-Go

At Hormonal AF, we’re here to educate first. We want you to feel confident going home and making your own mix—because period care shouldn’t be expensive or exclusive.

That’s why we offer free guides and resources so you can seed cycle yourself, your way. Guides and nut blends will release July 31st, so mark your calendars!

But for the days you’re running between work, class, or healing the world—we’ve got you.
Our pre-portioned blends are here when life gets busy, but your body still deserves love.

Why Seed Cycling Works

Your hormones shift all month long—so your support should too! Seed cycling is a gentle, food-based practice designed to nourish your body through those natural changes by using specific seeds that support estrogen and progesterone balance at just the right time.

✨ Flax seeds are first up! They contain phytoestrogens—adaptogenic plant compounds that help bring estrogen into balance whether it’s running high or low (how cool is that?). Plus, they’re packed with lignans (a type of phytoestrogen with powerful antioxidant and anti-inflammatory properties) and Omega-3s, which help your liver clear excess estrogen.

🌱 Pumpkin seeds join the party early in your cycle too. They're full of magnesium to ease cramps and uplift your mood, and zinc to gently prep your body for healthy progesterone production later on.

🌸 Sesame seeds step in mid-cycle and are tiny but mighty. Like flax, they contain lignans—but these help support progesterone

levels, whether they’re high or low. They also bring in zinc and calcium to
soothe PMS symptoms and keep hormone production steady.

🌻 And finally, sunflower seeds! These beauties are rich in selenium, which supports brain health, memory, and thyroid
function, while also helping your body detox excess estrogen. They’re also high
in vitamin E, a key nutrient for progesterone support and reducing
inflammation.

No extremes. No hormones. Just food doing what it’s always done: support healing.

Know Your Flow, Change Your Life

Cycle Literacy is Self-Love

Learning your cycle can transform how you move through life.
It can guide your decision-making, help you assess risk, and give your brain
clarity about what’s happening in your body.

Understanding my hormones answered so many of my “whys”:
Why am I crying?

Why am I so tired?

Why do I hurt?

Why did I feel on top of the world last week, and now I just want to crawl
under the covers?

Finding real, scientific answers to those questions gave me a kind of self-confidence that no one can take away. It helped me understand my body, support my body—and most importantly, LOVE my body.

The Phases

1. Menstrual Phase (Days 1–5)

Your period. Hormones are at their lowest. Your body is shedding the uterine lining—rest, nourish, and go inward.

2. Follicular Phase (Days 6–13)

Estrogen rises. Your energy picks up. It’s a great time for creativity, planning, and feeling refreshed.

3. Ovulation Phase (Day 14-ish)

Peak estrogen. You’re most fertile and magnetic. Mood, energy, and libido are all high. Perfect for connection and bold moves.

4. Luteal Phase (Days 15–28 ish)

Progesterone rises. Time to slow down, nest, and focus inward. PMS may show up—support with grounding foods and self-care.

Frequently Asked Questions

🔁 What is seed cycling, and how does it work?

Seed cycling is a natural way to support hormone balance using food as medicine. By rotating specific seeds during different phases of your menstrual cycle (like flax and pumpkin during the follicular phase, and sesame and sunflower during the luteal phase), you can nourish your body with the nutrients it needs to thrive. It’s easy, gentle, and totally cycle-supportive. We make it simple with our blends—grab, go, glow.

🌈 Is Hormonal AF only for women?

Nope! Hormonal AF is for anyone with a uterus or a hormonal cycle—regardless of gender identity. Our mission is to empower, educate, and support everyone navigating the waves of hormonal health. Whether you’re cis, trans, nonbinary, or questioning, you belong here. Period.

🩸 What if my period is irregular?

That’s totally okay! Seed cycling and cycle awareness are still helpful tools for irregular cycles. We meet your body exactly where it’s at—no judgment, no pressure. You can follow the moon or just start tracking your own rhythm. Our products and resources are here to support you through the chaos and help bring balance back.

📦 Do you offer subscriptions?

Coming soon! We’re working on making your flow even more effortless with monthly subscription options—so you never run out of what you need to support your cycle. We are currently focusing on a way to manage a non-predatory subscription! If you have any ideas, please reach out. We love feedback! In the meantime, follow us for updates and grab our blends when they release July 31st, 2025!

🛒 Where can I buy your products?

Coming soon! You'll be able to shop directly through our website or catch us in person at select pop-ups and community events. Be sure to follow us on Instagram and TikTok to see where we’ll be next. Oh—and merch is dropping soon too. You’re not gonna want to miss it.

🧡 Who is Uri the Uterus?

Uri is our bold, unbothered, and lovable mascot—here to destigmatize periods and empower anyone with a uterus. Uri helps us talk openly about hormonal health, seed cycling, and cycle syncing in a way that’s fun, inclusive, and real. You’ll see Uri pop up across our products, comics, and content—reminding you to honor your flow, embrace your power, and never feel shame about your cycle again.